Ask Janelle Show # 8: Karon Thackston

In this episode, Kat spoke with Karon Thackston.

 

Karon Thackston is President of Marketing Words, a full-service copywriting & content agency that helps businesses convert better, rank higher and make more sales.  Since 1999, she has created several products including the popular e-courses “Ecommerce Copywriting,” “Amazon Advantage: Product Listing Strategies” and others.  Her company has contributed to the search engine and sales success of organizations including Gorton’s Seafood, American Boating Association, Entertainment.com and more.

Karon is a speaker at Search Engine Strategies, Search Marketing Expo, Internet Retailer and Internet Summit and always draws big crowds.  Karon Thackston has over 25 years combined experience in marketing, advertising, copywriting and SEO copywriting. She understands the processes involved with creating various advertising strategies.

Get your free copy of her cheat sheet “5 Product Listing Secrets for Amazon Sellers” when you subscribeto her Marketing Words Newsletter today at MarketingWords.com/NL

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Kat and Karon talked about how she came online and started an online business.

1. How did you first come online and why?
2. What did you do for a living before you became an Internet Marketing Person?
3. What is your history related to online business?
4. Please tell us one thing you’ve never shared online.

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Karon talked about her business beliefs & philosophy.

1. What is your current online business?
2. Why did you start this business?
3. What are your core beliefs about business and life?
4. How do you integrate your family with your business?
5. Where do you see your business in 10 years?

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Karon talked about her book “Amazon Advantage.”:

1. Where did the idea for your book come from?
2. What kind of Amazon seller did you write the book for?
3. Give us a capsule view of what is in the book please.
4. Have you been surprised at how the book has been received?
5. Does your book help us figure out who our customers are on Amazon and how to target them?

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Questions that were asked and answered were:  Karon talked more about her book.

1. What is your favorite part of the book?
2. Should an Amazon seller write for Amazon or Google or both?
3. What is the most important thing about your Amazon title?
4. Can you and should you use HTML in your descriptions? How?
5. Doing this right is a lot of work, can we hire you to do it for us?
6. How and where can our audience connect with you?

 

Links from the show:

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